• Sample Work

    Before and after: writing a website

    My speciality in copywriting creates the narrative direction to tap into a customer’s emotional needs. Too often companies promote their products and services with ‘corporate puffery’. But what’s in it for the reader? Why would the customer buy this product compared to all others in the market? One simple move. Relate to the reader, write what’s important to them and grab their attention within the first few lines. AIA Australia’s content on their website doesn’t engage with their target audience (in my opinion). Sure there’s a range of products, but how does this translate to the reader in what’s going on in their life? I decided to put my skills…

  • Sample Work

    How to write a movie review

    There’s nothing worse than reading a long-winded movie review. Especially a pretentious one where by the end you wonder whether the movie was good or bad. That’s why my movie reviews are separated into sections for the reader’s eyes to easily scan. What would a potential movie goer be interested to read? Everything in my reviews are laid out clearly so they can make an informed decision about which film to see. The result: PS. Please excuse the poor picture quality.  

  • Sample Work

    AIA Vitality 4490 Summit: Agenda Booklet

    The AIA Vitality 4490 Summit was featured on The Today Show and The Project. It was a day of discussion on how the financial service industry can improve Australia’s health as a nation. This booklet illustrates the full agenda of the summit and how we can become a happier and healthier country. Check it out. AIA Vitality 4490 Summit Agenda Booklet  

  • Sample Work

    Sidekicker blog – Are you approaching your business (and life) like Homer Simpson?

    Let’s face it, HR topics are never interesting. So when I wrote a blog for Sidekicker, an on-demand staffing platform, I thought about what would make a reader click on the link. The first step is to find a theme that’s relatable. Everyone knows Homer Simpson and his lazy demeanour – so what if I linked the two together? View the result here: http://getsidekicker-blog.tumblr.com/post/95871653480/are-you-approaching-business-and-life-like-homer