Sample Work

Sidekicker blog – Are you approaching your business (and life) like Homer Simpson?

Let’s face it, HR topics are never interesting. So when I wrote a blog for Sidekicker, an on-demand staffing platform, I thought about what would make a reader click on the link.

The first step is to find a theme that’s relatable. Everyone knows Homer Simpson and his lazy demeanour – so what if I linked the two together?

View the result here: